
Wall Street Sells
The information flow, which falls asleep on a daily basis, increases in geometric progress. Its sensitivity to different external signals also decreases sharply. A person starts to have a certain filter for information around, and the information on the purchase of anything is the most aggressive and the most severe filters are installed. That's why the call for "Good Day, our company is... I'd like to offer you... " has the most spectacular chances of commencing.
Modern two stages of sale:
- 1. Introduction and establishment of trusted relationships
- 2. Direct sales
In fact, a person subconsciously creates a coconut of communication and trust, limiting his or her interests. Very brightly two-stage sales are shown in the Wall Street art film. The main hero says, " We'll sell them blue chips first, and when trust is formed, we'll split pink leaflets with 50% of the commission. " Maybe not the most honest approach, but I admit it, even he works. What about if you're really doing a good job?
How to go through the first stage of sale:
1. The offer is free. It could be a test sample or information. The model is more costly, but it allows the product to be tried in practice. The information can only be costly once for its preparation, then it will cost the company free of charge. Only the information should be really interesting, and the test sample is the best, or you're not going to the zone of trust, but the area of neglect.
2. Skidki is a good instrument, but unabated use of it to the right and left has led to poor responses. They are often perceived as merely a deceptive move from the previous unwarranted price increases. It is often proposed when actual value has not yet been reported to the client and less than 50 per cent of the discount is not of interest. The tool should therefore be smart. You can see how to use the discounts.
3. Sale. It's surprising that the first phase of two-stage sales is sales. This is the sale on favourable terms of the tray or at the best price. Maybe even a loss. But what could be better than working with an existing partner.
4. Training seminar or consultation. Clients face difficulties in their work, need information and assistance on their questions, give them that information and give them the greatest confidence in you. That is why Western companies are constantly training dealers, including selling their own products.